At the cusp of digital technologies, Sysnext has fine-tuned a new concept of creative photography workstations with PackshotCreator. This unique innovative solution automatically produces product images with one goal in mind: to meet all the visual communication needs of professionals through image creation.
Spearheading new marketing trends related to the rise of Web 2.0, as well as new consumption patterns, Sysnext is headquartered in Paris and headed by Laurent Wainberg, who has earned a reputation for creating successful start-ups noted for their innovation.
In 1996, Laurent founded Call Back, a start-up specialized in business radio paging services. Next he launched Digicall, the first Internet telephony operator in France. At the helm of Sysnext in 2001, Laurent began to lay the foundation of a company that would apply new technologies to business applications. This endeavor quickly came to fruition with the invention of a new visual communication tool: PackshotCreator.
A growth spurred by technological innovation
After many years of R&D in terms of photography shooting techniques and digital image processing, a new generation of fully automatic creative photography workstations was unveiled. Moreover, Sysnext's research teams were already focused on upcoming concepts like user experience, Web 2.0 and Rich Media.
In 2006, a new generation of photographic workstations was introduced with 360-degree* shooting functions that automatically generate product animations in Flash, the most popular online animation format.
The company was an instant success, reaching two-digit growth, and expanding its sales and marketing team to roughly 40 specialists in various fields, who collaborate closely with engineers in the R&D department.
A universal solution taking businesses by storm in every industry
The PackshotCreator concept meets a diverse range of needs in terms of product image creation, and its many uses extend to different areas of activity including sales & marketing, R&D, internal and external communication, multimedia, e-commerce, online services, quality control, and legal departments. It is a gateway of opportunity for companies of any size and in any economic sector, especially for those seeking to prioritize digital business.
Combining professional shooting techniques and digital imaging, this novel solution has already won over more than 2000 companies in 35 countries across multiple industries; some clients are in cosmetics, healthcare, manufacturing and other large scale distribution companies.
Numerous end-user industries have already experienced the efficiency and breakthrough of the PackshotCreator solution. Discover some examples of the many applications of these automated creative workstations.
To contact us or to learn more about PackshotCreator's digital photo and animation studios, click here.
*Only available in PackshotCreator 360, PackshotSpin and PackshotOffice.
